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WEDDING INDUSTRY STATISTICS

ENGAGEMENT STATISTICS

• The average engagement in the United States lasts 15 months.
• During the engagement period, couples buy:
  • $4 billion in furniture
  • $3 billion in house wares
  • $400 million in tableware
• $19 billion is spent buying presents at wedding gift registries.
• The average amount spent on a bridal gown is $800.
• Tuxedoes are typically purchased 5-6 months after the wedding gown.
• Bridesmaids' gowns are general purchased 3-4 months in advance of the event.
• One third of engaged couples retain a wedding consultant.

WEDDING STATISTICS

• Every year an average of 2.4 million weddings are performed in the U.S. (approx. 150,000 per year in Canada).
• Today's median age for first-time brides is 25 years. For grooms, it's 27 years.
• Second marriage median age is brides 35 years, grooms 38 years.
• The average amount spent on a traditional American wedding is $22,000.
• 67% of women continue to wear the same fragrance they wore on their wedding day.
• The number 1 wedding city in the U.S. (and number 2 in the world) is Las Vegas with an average of 114,000 weddings per year (the number 1 in the world is Istanbul, Turkey with 166,000)
• The number 2 wedding city in the U.S. is Gatlinburg, TN with 42,000 weddings.
• The number 3 wedding city in the U.S. is New Orleans, LA with an average of 36,000 marriages.

Marriages by the month:

June is the most popular month for weddings, followed by August, May, September, and October.

January 4.7%
February 7.0%
March 6.1%
April 7.4%
May 9.8%
June 10.8%
July 9.7%
August 10.2%
September 9.6%
October 9.4%
November 7.4%
December 7.8%
 

In areas where there are harsher winters, the percentage of weddings November through March substantially decreases.

Source: Greeting Card Association

Wedding Costs by Category:

·         Reception 28.3%

·         Consultant 15.0% (if hired)

·         Wedding Rings 11.5%

·         Photography/Video 6.6%

·         Bridal Gown 6.1%

·         Music 5.2%

·         Flowers 4.6%

·         Bridal attendants' apparel 4.5%

·         Rehearsal dinner 4.2%

·         Men's formal wear 3.2%

·         Invitations 2.8%

·         Attendants' gifts 2.1%

·         Mother of the bride apparel 1.7%

·         Bride's veil 1.6%

·         Clergy and ceremony fees 1.2%

·         Limousine 0.9%

·         Groom's attire 0.8%            

Source: Association of Bridal Consultants

HONEYMOON STATISTICS

• Among couples who choose a traditional wedding, 99 percent take a honeymoon.
• Couples spend an average of $4,000 on their honeymoon. That's three times as much as the average U.S. adult spends on a vacation.
• The length of an average honeymoon is nine days.
• 37 percent of honeymoon trips are to domestic locations; 63 percent are foreign.
• Half a million couples will celebrate a destination wedding this year.
• Most frequently chosen honeymoon destinations are: 
  • Caribbean 34% 
  • Hawaii  33%
  • Bahamas 20.2%
  • Jamaica  17%
  • The Cayman Islands 10.5%
  • Aruba 8%
  • Mexico 7%
  • U.S. Virgin Islands  7%
  • British Virgin Islands 7%
  • St. Marten 5.6%
  • Europe 4%
  • Puerto Rico 3.8%
  • Bermuda 3%
• The items that honeymoon bound couples were most likely to purchase included: 
  • Wardrobe - 71%
  • Swimsuit - 69% 
  • Sunglasses - 69%
  • Sunscreen - 58% 
  • Luggage - 50%
  • Video Camera - 37% 
  • Still camera - 31%
  • Sports gear & equipment - 7%

 Transportation Used for Honeymoon:

• Airplane - 76%
• Rental Car - 60%
• Their own car - 16.5%
• Ship/Boat - 27%
• Railroad - 3%

Most Popular Honeymoon Activities:

• Visiting a new place for sightseeing, restaurants, entertainment and nightlife- 75%
• Beaches and Lakes - 45%
• Casinos - 20%
• Cruises - 25%
• Golf/Sports vacation - 10%
• Skiing trips - 5%

 WEDDING MAGAZINE STATISTICS

• At a national level, brides buy over 7.5 million bridal magazines per year.
• Brides buy 4 to 6 issues of their favorite bridal magazine.
• Most bridal publications are purchased from bookstores and newsstands.
• The “pass along” value of bridal magazines is an average of 8 to 10 people.
• Over 80% of all Brides and Grooms use the Internet to assist in planning some portion of their wedding.
• The engaged couple who spends between $15,000-$23,000 is computer literate and has attended or graduated from college. 
•  

Source: N.M.O.A.                                                                                                                                                                                                      .

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